ANNOUNCING OUR HEADLINE ACT
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Explore Our Range
Of Masterclasses
Experiential whisky tastings for corporate clients.
In-person Tastings
Our Ambassadors are experts not just in whisky but in experiential entertainment. We can travel to your location with your chosen whisky package, catering for groups of 10 - 40 people on the main packages. Larger groups can be catered for with prior arrangement and we can provide everything from the whisky to the glasses.
Distribution
We provide a full distribution service for premium spirits and currently represent Macaloney’s award winning Canadian Whisky range in the UK. We offer end-to-end solutions covering import/export, logistics, regulatory compliance, and full brand management. We invite whisky and spirits brands to partner with us and expand their reach in the UK market.
Ambassadors
Our ambassadors are carefully selected from the best in the industry. They are assigned based on their region and product expertise, and we always strive to send the best available ambassador who is knowledgeable about the specific whisky region and product.
Education
We are proud to partner with the Edinburgh Whisky Academy as an official course provider for their certificate programs in England. This collaboration brings their expert-led whisky education to a wider audience, offering in-depth courses on whisky production, tasting, and appreciation for enthusiasts at all levels.
Your Partner
in Spirits Excellence
At Barrel & Brand, we specialise in bringing premium spirits to life through engaging experiences and expert representation. Whether you're a growing brand or a passionate enthusiast, we provide tailored solutions to elevate your spirits journey.
What We Offer:
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Experiential Tastings: Interactive masterclasses led by passionate brand ambassadors, perfect for deepening appreciation for whisky and spirits.
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Accredited Education: Certified courses in Scotch Whisky, Irish Whiskey, and Gin through the Edinburgh Whisky Academy, ideal for enthusiasts and professionals.
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End-to-End Brand Services:
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Seamless distribution and logistics for smooth market entry.
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Dynamic tradeshow representation that drives attention and sales.
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Strategic brand management to grow your presence.
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Why Choose Us?
We combine passion, expertise, and creativity to help brands thrive. Whether you’re looking to expand into new markets or connect with your audience through unforgettable experiences, Barrel & Brand is here to guide you every step of the way.
Let’s grow your brand together.
Our Popular Tastings
Macaloney Masterclass
Experience this award winning range of Canadian Single malts from Macaloney's Brewers and Distillers with Barrel & Brand. Join us for a guided tasting session and learn all about the art of Canadian whisky making. Whether you are a whisky enthusiast or a novice, this masterclass is an opportunity to indulge in the finest spirits and expand your knowledge.
Islay Masterclass
Experience the best of this amazing island whisky with our Islay Masterclass. Join us for a guided tasting session and learn all about the art of whisky making with a selection of the island's best distilleries. Whether you are a whisky enthusiast or a novice, this masterclass is an opportunity to indulge in the finest spirits and expand your knowledge.
Highland Masterclass
Experience the best of the Higland region's whisky with our Highland's Masterclass. Join us for a guided tasting session and learn all about the art of whisky making with a selection of the regions best distilleries. Whether you are a whisky enthusiast or a novice, this masterclass is an opportunity to indulge in the finest spirits and expand your knowledge.
Take A Look At Our Recent Events
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Take part in the world's largest in-person Whisky tasting event!
Picture a crisp morning in Edinburgh, the year 2026. Excitement drums through the air as 2,500 whisky lovers come together to do something extraordinary—break the world record for the largest whisky tasting.
Our Customers Say It Best
"We had the pleasure of welcoming Kevin Blair to Soho Whisky Club for a Macaloney’s tasting, and it was a fantastic evening. Kevin came extremely well-prepared and organised, leading us through the tasting with a perfect balance of knowledge, enthusiasm, and humour. His engaging presentation style, complete with a fun quiz, kept everyone involved and entertained throughout. Kevin showcased a brilliant lineup of whiskies, all of which were thoroughly enjoyed by our members. It was a truly memorable event — we’d be delighted to have him back any time!"
"We recently had the pleasure of welcoming Kevin Blair from Barrel & Brand Limited (B & B) to our long established whisky club. At that meeting, Kevin made an outstanding presentation to a packed meeting of around 40 members. Kevin is engaging and extremely knowledgeable about the drinks industry and whisky in particular. "A first class industry representative and/or Brand Ambassador". Cannot recommend B&B highly enough".
J. Dawson, Usk Valley Whisky Society
Halesowen golf club,
We had barrelandbrand to host a whiskey night, everyone had a lovely time, the knowledge of the whisky the tasting and how well it was organised. Would highly recommend it to any venue.
Sara Prosser, Club Manager
Kevin provided a fantastic and informative experience at Lichfield Golf and Country Club with the Macaloney whisky tasting event.
Very well organised and executed. Looking forward to hosting another event
Debi Harris, Head of Club Experience
Barrel & Brand Ltd
Wolverhampton, Staffordshire
+44 (0) 7880 552897
Registered in England, Company No. 15831144
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Through Barrel & Brand, you can enjoy a 15% discount on Edinburgh Whisky Academy’s online courses.
Learn more about the history, business, raw materials and production of whisky.
