Exceptional spirits deserve engaging stories – and two kindred storytellers are now working side by side. Barrel & Brand is delighted to announce that it has been appointed to represent Ad Gefrin across both B2B and B2C trade shows, bringing one of England’s most culturally rich spirits brands to audiences across the UK. This partnership brings together Barrel & Brand’s expertise in experiential whisky storytelling with Ad Gefrin’s authentic story-telling brand. Inspired by the site of the...

Award-Winning Canadian Craft Whisky Now Available Through Barrel & Brand In a stunning display of craft excellence, Macaloney's Distillery  has taken home five Gold medals  at the 2026 Canadian Whisky Award, cementing their position as one of Canada's most innovative and accomplished single malt producers. The accolades span across their most distinctive expressions, each showcasing different approaches to maturation, peating, and flavour development: Siol Dugall 25ppm Peated Single Malt  –...

As 2025 draws to a close, we’ve had the privilege of representing Barrel & Brand at some of the UK’s most vibrant whisky festivals — from The Whisky Lounge sessions in Manchester and Liverpool to gatherings in York, Newcastle, and beyond. These events are the heartbeat of our industry, bringing together passionate distillers, curious newcomers, and seasoned enthusiasts under one roof. What Went Well Engagement:  Our immersive tastings and storytelling drew crowds, sparking genuine...