Barrel & Brand Appointed as Trade Show Representation Partner for Ad Gefrin

Exceptional spirits deserve engaging stories – and two kindred storytellers are now working side by side.

Barrel & Brand is delighted to announce that it has been appointed to represent Ad Gefrin across both B2B and B2C trade shows, bringing one of England’s most culturally rich spirits brands to audiences across the UK.

This partnership brings together Barrel & Brand’s expertise in experiential whisky storytelling with Ad Gefrin’s authentic story-telling brand. Inspired by the site of the ancient royal palace of King Edwin of Northumbria, just four miles from its door, Ad Gefrin is far more than a distillery. Their re-visioned Great Hall and Museum are the stepping off point for a fully immersive visitor experience connecting liquid, land, and legacy in a way that  resounds with ancient hospitality and a timeless yet contemporary welcome. It is precisely this blend of exceptional spirits and engaging stories that makes the collaboration such a natural fit.

Ad Gefrin’s spirits reflect the same care and intention as its storytelling. The liquid is elegant, characterful, and quietly confident designed to be enjoyed together while also sparking curiosity about where it comes from and why it exists. For Barrel & Brand, representing Ad Gefrin is not simply about pouring drams, but about sharing a narrative that resonates with trade buyers and consumers alike.

The first planned joint appearance will be at the Northern Restaurant & Bar Show, taking place on 10th and 11th March at Manchester Central. Visitors can expect to experience Ad Gefrin’s spirits through guided tastings, thoughtful conversations, and a strong sense of place brought to life by the Barrel & Brand team.

Barrel & Brand Director, Kevin Blair “We are honoured to be representing such a culturally rich distillery and we look forward to working with Ad Gefrin and enriching their journey towards the release of their first single malt"

Jordan Rutherford, Spirit Sales Manager for Ad Gefrin “We’re delighted to be working with the team at Barrel & Brand across a mix of trade and consumer events. Our shared energy and passion for evocative brand experiences in the whisky industry makes this collaboration a natural fit as we build our reputation in the lead up to our inaugural Ad Gefrin single malt release – the first Northumbrian English Single Malt"

This partnership marks an exciting step for both brands, united by a shared belief that great spirits are elevated when the story behind them is told with care, authenticity, and purpose. for more details contact info@barrelandbrand.co.uk