Frequently asked questions
Barrel & Brand Ltd is a UK-based company specialising in premium spirits distribution, brand management, accredited education, and experiential tasting events.
The company serves as an end-to-end solution for international spirits brands looking to enter or expand within the UK market, handling import/export, logistics, regulatory compliance, and sales representation. They currently represent brands such as Macaloney's Canadian whiskies and Kamiki Japanese whiskies.
Key Services & Offerings:
Experiential Tastings: They host interactive whisky and spirits masterclasses, led by expert brand ambassadors, for corporate events, team building, and private functions. These can be held at a client's location or other venues.
Accredited Education: Barrel & Brand is an official course provider for the Edinburgh Whisky Academy in England, offering certified courses in Scotch Whisky, Irish Whiskey, and Gin.
Brand Services & Distribution: They provide full distribution services for premium spirits, including dynamic tradeshow representation and strategic brand growth management.
Cask Ownership Programme: The company offers a program for customers and investors to purchase, personalize, and mature their own whisky casks, with options for choosing the spirit type, cask wood, and label design.
The company is based in Wolverhampton, England but covers the whole of the UK.
Our corporate whisky tastings are immersive, hosted events perfect for client entertainment or team building. Guests enjoy guided tastings led by our brand ambassador, exploring premium spirits, distillery stories, and sensory techniques that make each dram unforgettable. Based in the Midlands, Barrel and Brand covers the whole of the UK.
Our whisky masterclasses are available for small private groups or large corporate audiences of up to 35 guests. Each session includes tasting samples, glasses, printed guides, and a professional brand ambassador to lead the experience. Generally 2-3 hours of fun filled Whisky enjoyment that can be booked as a standalone event or as part of a larger experience. We can lead events with greater numbers however there is a cost increase for every 25 people above the standard 35 people quoted.
We proudly represent award-winning whisky and spirits brands from across the world, including boutique distilleries and premium craft producers. Our focus is on authentic, story-driven labels that align with quality and innovation. Our current product range includes Macaloney's Canadian Single Malts, Kamiki Japanese Blended Malts, The Twa Cask Range and we also offer Sipvault Smart Drinks Dispensers. Barrel & Brand are always on the lookout for Incredible Spirits with and Engaging Story.
Our cask programme allows customers and investors to purchase and personalise their own whisky cask. Choose your spirit type, cask wood, and label design, then follow your cask’s maturation journey until bottling — a unique opportunity to own part of the whisky-making process. We have access to matured casks meaing your whisky is already in the Bottle ready to be labelled and shipped. A far quicker way to receive your whisky.
We offer whisky, bourbon, gin & Wine Masterclasses designed for enthusiasts and newcomers alike. Each tasting includes a guided sensory session, educational presentation, and Q&A with our expert host. We tailor each one to a clients specific needs. Event masterclass is booked only after in depth consultation with prospective customers so that we always deliver the best quality service. Contact us to discuss what options are available.
A small deposit secures your date. Cancellations within the notice period can be refunded or rescheduled depending on availability. Full details are available in our Terms & Conditions.
We help distilleries and spirit brands expand into the UK by managing distribution, retail listings, brand activation, and events. To partner with us, simply contact our team to discuss your market goals and representation options.
The Dram of Destiny is our ambitious world-record whisky tasting event combining a Burns Night supper with a mass whisky tasting for thousands of guests. It celebrates Scottish culture, craftsmanship, and the spirit of shared experience. If you think you might want to attend you can register here
Our masterclasses combine fun with knowledge. Through quizzes, stories, and interactive tasting techniques, guests leave with a deeper appreciation of whisky — its history, flavour, and the artistry behind every dram. Not only does it keep people interested (in case they miss an answer) it also adds a level of interaction not found in other tastings. Another benefit of adding in some questions and education is to allow guests to enjoy the spirits responsibly.